Top Digital Marketing Strategies for eCommerce SEO
With high street retail in a state of transition, eCommerce is something that lots of companies are or should be investing in right now. If you are a retailer, supplier or manufacturer this can be one...
View ArticleOptix Talk Podcast: Heroes of the Recovery Economy with Stephanie Darkes
In this edition of the Optix Talk podcast, Stephanie Darkes of Exploring Exeter shares how online communities can help small businesses to recover post-Covid. About our Guest Stephanie Darkes...
View ArticleWhat is personal brand and why is it so important?
To be clear, I never really understood what personal brand is, or why it is important until I worked with Al and the team here at Optix. What follows is a combination of my learnings based on...
View ArticleWhy your business needs to be on TikTok
Social media platforms today are becoming saturated, making it harder to get noticed. Your brand’s message may be watertight, but this is worth nothing if your target audience cannot find you. Whilst...
View ArticleCREATING A DIGITAL STRATEGY
I’ve always been a big fan of the quote: “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” The same goes for digital. I see far more...
View ArticleOptix Solutions Insights From #MarTechFest 2019
Crystal and Xenia were very lucky to win free tickets for the MarTechFest event in London, through a Women in Tech SEO Twitter competition (make sure you follow them!). They decided to summarise their...
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