Christmas Has Come Early to Google
People are searching for “Christmas gifts” much earlier this year in comparison to previous years all the way back to 2006. Below is the evidence and a little analysis: Search trends for “Christmas...
View Article3 Simple tips to kick-start your Search Engine Optimisation (SEO)
The myth that Search Engine Optimisation (SEO) is some kind of ‘black art’ and that there is nothing you can do to improve it really is exactly that…a myth. The truth is you can do some basic things...
View ArticleWhy content marketing is essential for building your audience
Back in 2008 when Seth Godin declared that “content marketing is the only marketing left” we furiously nodded our heads in agreement. Ever since, we’ve “drummed on” about how important having quality...
View ArticleIntroducing Lisa Watson, our new Digital Marketing Executive
Hello, My name is Lisa Watson and I have recently taken on the role of Digital Marketing Executive at Optix Solutions. Previously, I have worked for Optix Solutions as their Marketing and...
View ArticleWhat to do About Google Shopping?
In May, Google announced that the UK would lose its free shopping channel. While this has angered many users, with some arguing this goes against Google’s previous statements regarding ’paid...
View ArticleUsing Twitter for Business
At first glance Twitter may not seem like the best tool for marketing, but scratch beneath the surface of obscure hashtags and people compelled to tell the world what they’ve been eating and you’ll...
View ArticleA Look at Clever Mobile Marketing
One piece of marketing that has caught our eye recently is a viral video of a very special bus shelter, courtesy of Qualcomm. Released in conjunction with their One smartphone, the company is touting...
View ArticleThomas Haynes joins Optix Digital Marketing Team
This week we’re extremely excited to be welcoming Thomas Haynes to the Optix Digital Marketing stable. Thomas has been working in the search marketing industry for over six years and the portfolio of...
View Article5 things you should always consider when filming a video
With video ads increasing purchase intent by 97%, and brand association by 139%, there is no doubt that now is the time for businesses to start participating in the use of video. When it comes to using...
View ArticleWhat is the Google Penguin 2.0 Update?
What on earth is Google’s Penguin Update and why should I be worried? The answer is that you shouldn’t be. As long as you haven’t been involved in any “Black Hat” SEO tactics you have nothing to worry...
View ArticleOptix Move into Public Sector with Probation Trust Website
In the current economic environment it is not just the private sector that can benefit from quicker, more responsive websites and smarter use of online marketing techniques. Optix Solutions were...
View ArticleDon’t get left behind by the mobile revolution
In the fast moving world of web marketing and design it is often a struggle for businesses and organisations to work out which latest industry innovations are game-changers and which are merely...
View ArticleWhat Are AdWords Enhanced Campaigns?
If you’ve logged in to Google AdWords recently you will probably have seen a message suggesting that you upgrade to Enhanced Campaigns. Although Enhanced Campaigns are optional at this point Google is...
View ArticleHow to get your brand to appear on the right of Google’s search results…
Ever wondered how the likes of the BBC get their brand to appear on the right hand side of the Google search when you type in their brand name? Here on the Optix Solutions blog we have developed some...
View ArticleFacebook updates News Feed algorithm
How content is ranked and displayed in the Facebook News Feed has remained a mystery until only recently. On August 6th Facebook expressed their future intentions to become more transparent on this...
View ArticleIntroducing Optix Fridays
As an agency we have always delighted in informing and educating our clients. We simply love enthusing about the opportunities digital marketing offers. There are many digital marketing practices that...
View ArticleGoogle announces new Algorithm called Hummingbird
Yesterday Google announced that they have launched a brand new Algorithm called Hummingbird which has already been live for around a month. Most changes we see such as Panda and Penguin are “updates”...
View ArticleHow to Claim your Google Plus Vanity URL
Are you embarrassed by your ugly Google+ URL? Fear not – this post will explain how you can be the envy of your friends/competitors with a shiny new vanity URL. Last summer Google introduced custom...
View ArticleCan Your Business Afford to Ignore the Facebook Factor?
Whether you are a Facebook fan or Facebook-phobe in your personal life, if your business is selling a product or service to the general public the reach of Facebook as a potential communications and...
View ArticleEnd the Week on a High With Optix Fridays
At Optix we simply can’t stop inspiring businesses and organisations to make the most of digital marketing – we’re just passionate about what we do. In the fast-changing world of online marketing it is...
View Article